LANES

®

We’re Lanes® — a creative studio based in Gotham.

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

Let's connect, collaborate & create.

Creative direction, brand thinking and design for bringing ideas to life.

Hello!

When something is complex, make it understandable. When it’s abstract, make it human.
Let's go.

Featured projects.

Different challenges, audiences and answers connected by passion and process.
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How I can help.

Sometimes you need a creative lead, a fresh perspective, or both.
Get in touch
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Direction

Full time, part time, transitional, seasonal and project based Creative Director services.
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Management

Creative project and production management of budgets, teams, scheduling and deliverables.
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Brainstorm

Project based creative exploration, discovery and solution collaboration.
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Branding

Brand refreshes or net new development. Consultations and workshops.
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Website

Direction and design. Refresh a current site, net new original designs, or template adaption.

Augment brand concepts come to life.

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Happy Clients

Too many to be exact, but that’s a good thing. The results and relationships speak for themselves.
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Entrusted Expertise

Creative directing, management, strategy, workshops, copywriting, websites, sketching, adobe suite and ai tools to name a few.
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Brands Created

Whether it’s a net new brand or a refresh, the various methodologies, budgets and collaborative opportunities are limitless and rewarding.
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Site Builds

From sketches to refreshes, brand new sites, refreshed sites, micro sites, apps and landing pages alike each begin with an inspired  vision and amazing potential.
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Agency Years

Not my first rodeo - as we say in the Lonestar State. Experience, passion and a hunger to create is always in full effect and never boring..
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Capital raised by brands we helped out.
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Brands launched through our creative process.
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Awards recognizing our branding excellence.
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Client satisfaction rate across all delivered work.
Working Together

A great creative experience is rarely a solo act.

Paolo is the most talented Creative Director I've yet had the pleasure to work with. He is singularly out of the box and inventive, yet also commercial and deadline oriented. He is nearly single-handedly responsible for elevating our brand to the aspirational stature fitting a large growth-stage company. Paolo's a delight to collaborate with.
Jameson P.
CMO, Augment Markets
Paolo combines strong creative thinking and execution with an instinctive understanding of the underlying business challenge. Thoughtful and curious, Paolo digs deeper to understand what a client is really trying to achieve, then turns that thinking into work that can be beautiful, thought-provoking, sleek, playful or commercial, but always with the client’s goals at its heart. He is a true collaborator and someone who consistently makes the work better.
Charlotte M.
Director of Accounts, Sangfroid! Marketing Studio
Paolo has been an influential mentor in my design career and has played a huge role in shaping me into the art director I’ve aspired to become. His creativity, thoughtful approach to design, and ability to push boundaries have been inspiring. I’ve always appreciated the opportunity to work alongside and learn from him. He’s had a lasting impact on the way I approach my creative work, design process, and I’m grateful for what I've gleaned from him over the years.
Ronnie P..
Art Director, Stream Companies
I found Paolo to be an exceptionally talented, strategic and collaborative creative leader. He combines strong concept and design skills with a real understanding of clients and the business challenges behind the work. Paolo was trusted to lead major accounts, guide teams and present to clients, and he was consistently respected for being approachable, fair, inspiring and supportive. He is a rare creative who can deliver award-winning work while bringing business intelligence, professionalism and none of the ego-driven drama that can sometimes come with the job.
Paul H.
Creative Director, Agency Executive, Consultant
Paolo has a mind to see what you are unable to envision. He truly has a vision for your project and you need to trust him in the process. I am forever grateful that he helped me create and design my logo and website. He took into consideration my likes, dislikes and what inspired me, keeping in mind the aesthetics that would appeal to my potential clients. Highly recommend.
Michele L.
Family Law Attorney, Lovelustlaw Podcast Host, Advocate for Survivors
I’ve always appreciated Paolo's combination of strong design instincts and thoughtful leadership. He has a knack for bringing people together around an idea, creating an environment where collaboration feels welcome and the best solutions rise to the surface. His work is always grounded in strategy, executed with care, and driven by a genuine commitment to doing what’s right for the client. He's the kind of creative leader I’d happily work with again on any project.
Jon R.
Creative Director, Art Director , AI + Emerging Creative Technology

Faq /s

What’s included in a the monthly package?
How long does a project usually take?
Do you offer ongoing support after launch?
Can I hire you for just a logo or one-off design?
What platforms do you build websites on?
How do payments work?
What if I’m not happy with the first concept?
What does reaching out involve?
What kinds of opportunities are you open to?
Are you more of a creative leader or a hands-on creative?
What’s your view on AI in the creative process?
What if the opportunity is early-stage or the budget isn’t enormous?

For more, go retro.

Over the years I’ve created a ton. This portfolio intentionally features more recent projects, but there’s a bunch of great commercials, campaigns and creative populating my earlier site that might inform or inspire, so please don’t hesitate to have a look.

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