Lanes® — creative ideas that refuse to be ordinary.

Lanes is a modern creative studio where design, strategy, and storytelling grow together.

Introduction

Creative leadership built around people and ideas.

Welcome, and thanks for visiting the site. Across different industries, disciplines and channels, from branding and campaigns to digital, social, video, experiential and beyond,  I’ve built a broad range of experiences and perspectives.

That range helps me see the bigger picture, understand audiences, appreciate client needs, and turn complex challenges into clear, meaningful creative opportunities.I believe the strongest creative leadership combines vision with trust. It means setting a clear direction, staying close enough to the work to make it better, and creating an environment where talented people feel supported, challenged and empowered to contribute their best.

Over the years, I’ve had the opportunity to do that across automotive, tech, finance, healthcare, legal, higher education, startups and more, working alongside teams and clients who rely on me to bring ideas, people and execution together. On time, on budget, on brand and on strategy.

If you’re building something, changing something, or simply considering what comes next, I can help. Reach out and let’s talk.

Welcome, and thanks for visiting the site. Across different industries, disciplines and channels, from branding and campaigns to digital, social, video, experiential and beyond,  I’ve built a broad range of experiences and perspectives.

That range helps me see the bigger picture, understand audiences, appreciate client needs, and turn complex challenges into clear, meaningful creative opportunities.I believe the strongest creative leadership combines vision with trust. It means setting a clear direction, staying close enough to the work to make it better, and creating an environment where talented people feel supported, challenged and empowered to contribute their best.

Over the years, I’ve had the opportunity to do that across automotive, tech, finance, healthcare, legal, higher education, startups and more, working alongside teams and clients who rely on me to bring ideas, people and execution together. On time, on budget, on brand and on strategy.

If you’re building something, changing something, or simply considering what comes next, I can help. Reach out and let’s talk.

We’re Lanes® — a creative studio cultivating bold brands, beautiful websites, and ideas that refuse to be ordinary.
3
m+
Capital raised by brands we helped out.
289
Brands launched through our creative process.
56
Awards recognizing our branding excellence.
97
%
Client satisfaction rate across all delivered work.
THE TEAM

We collaborate closely to hit your goals and go beyond expectations.

Team member's photo
Bruce Lee
Creative Director
Team member's photo
Sarah Conor
Founder
Team member's photo
Sarah Silverman
Brand Voice Lead
Team member's photo
Carl Sagan
Project Manager
Team member's photo
Taro Sakamoto
UFO
Team member's photo
Frodo Baggins
NGO
Experience

The organizations and teams that helped shape how I think, lead and create.

Sangfroid! Marketing Studio
Creative Director
2020 - Present
The Auto Ad Agency
Sr. Art Director/ Studio Manager
2018 - 2020
Bond Brand Loyalty
Creative Director
2013 - 2017
The Marketing Store
Sr. Art Director
2005 - 2013
Communique Advertising Agency
Art Director
1997 - 2002
The Ontario College of Art and Design University
Student
3 Years
Global Design Awards
Site of the Day
Apr 2025
Digital Craft Awards
Best UX, UI & Innovation
Mar 2025
International Web Honors
Best Visual Design
Oct 2024
Studio Awards
Best Portfolio Website
Aug 2024
Design Creators Guild
Creator of the Year
Jul 2024
Creative Collective Awards
People’s Choice Gold
May 2024
Visual Arts Society
Web Excellence
Feb 2024
Global Design Awards
Honorable Mention
Oct 2023
Brand Impact Awards
Gold for Branding
Nov 2023
Agency Ranking Board
Top Creative Agency
Sep 2023

For more, go retro.

Over the years I’ve created a ton. This portfolio intentionally features more recent projects, but there’s a bunch of great commercials, campaigns and creative populating my earlier site that might inform or inspire, so please don’t hesitate to have a look.

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