Empty Cup

Creating a proper website for a percolating CRM and HubSpot specialists Empty Cup, provided the perfect opportunity to balance the development of a brand personality while presenting a broad and somewhat complicated menu of solutions and services. The result was online brand experience that succeeded at making a very involved and sometimes complex business challenge an approachable and more relaxed conversation. Adding the bean as a mascot was that extra sprinkle of stardust I always try to add in some form to every project.
Year
2024
Scope
Website/Brand Evolution/Mascot
Roles
Creative Direction/ UX/ Design/ Dev Management
Live project
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Creating a proper website for a percolating CRM and HubSpot specialists Empty Cup, provided the perfect opportunity to balance the development of a brand personality while presenting a broad and somewhat complicated menu of solutions and services. The result was online brand experience that succeeded at making a very involved and sometimes complex business challenge an approachable and more relaxed conversation. Adding the bean as a mascot was that extra sprinkle of stardust I always try to add in some form to every project.

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